New brand! Huajia Studio

I’m introducing: Huajia Studio.

New York new brand, designer Jia Hua, presented the fall/ winter 2014 lookbook.

Take a look at this powerful combination of materials; the textiles, the juxtaposition of materials, the fluro colours and how the brand manages to mix the sporty with a casual and elegant chic.
This Huajia Studio, takes sports oversized elements and mixes them with super feminine silhouettes underneath and details, like transparency, which elevates them to another level.

The lookbook’s shot by Paul Jung, has a very clever and visual way to enhance the collection with the use of black light.

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http://www.huajiastudio.com/14aw-lookbook/

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